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Southern Black Sesame Group Co., Ltd
Southern Black Sesame Group Co., Ltd. (hereinafter referred to as the Company) was founded in 1984. It is a large private enterprise group with the black sesame industry as its main business, integrating the research and development, production, and sales of black sesame food therapy, nutrition, and health products. It is one of the first leading agricultural industrialization enterprises in the country. The company's industry covers three major industries: healthy food, e-commerce, and new energy. "Black Sesame" is listed on the Shenzhen Stock Exchange and is the first stock of China's black sesame industry (stock code 000716).
"Southern Black Sesame Paste" enjoys the reputation of being a well-known brand in the Chinese paste industry, selling well for over 30 years and being loved by consumers. With the company's focus on middle-aged and elderly people and the promotion of dietary therapy and nutrition strategies, black sesame coarse grain breakfast powder, high-end black sesame paste, and other products will be launched one after another. Southern black sesame paste will be upgraded and replaced with people's increasing health needs, providing the market with a more diverse and diverse range of black sesame paste products.
The strategy of the company is to turn black sesame beverages into instant black sesame paste, black sesame milk, black sesame plant-based milk, etc. The company cooperates with traditional Chinese medicine research institutions to research and develop healthy dietary drinks for middle-aged and elderly people, providing sub-healthy dietary services for them.
"Heiyang Hei" is a new brand under the company, focusing on young people's consumption. Currently, it has formed five series of products, including black sesame balls, black sesame cakes, black sesame milk, and black sesame meal powder. In recent years, the company has vigorously developed e-commerce, forming two major e-commerce sales platforms: Southern Black Sesame E-commerce and Shanghai Liduo E-commerce. E-commerce has become an important industry of the group.
The company is headquartered in Nanning, the capital of Guangxi Zhuang Autonomous Region, and its production bases are distributed in provinces and regions such as Guangxi, Anhui, Hubei, and Zhejiang. At present, the product categories include black sesame paste, black sesame beverages, black sesame balls and other nutritional products, as well as selenium rich rice and leisure food. With the accelerated aging process of Chinese society and the increasing attention of consumers to health, the company has focused on a healthy dietary therapy and nutrition strategy based on its original black sesame paste, black sesame beverage, black sesame snack food, and selenium rich rice, providing middle-aged and elderly people with black sesame healthy food that combines medicine and food, and integrates food and nutrition.
In order to achieve the development goals of the company's three major industries and ensure the leading position of the traditional healthy food industry in China's black sesame industry, the company has invested heavily in the construction of the first phase of the Southern Black Sesame Intelligent Food and Nutrition Factory in Rongxian, Guangxi, the birthplace of the enterprise - the Southern Black Sesame Super Factory. The factory covers an area of over 200 acres and has a construction area of 130000 square meters. It has a globally advanced product production line and equipment, and adopts multiple internationally leading process technologies such as black sesame active enzyme fragrance preservation, air suspension baking, low-temperature and high-energy grinding, screw efficient maturation, and rapid dissolution and dispersion. This lays a solid material and technical foundation for the upgrading of black sesame products in the south and the company's food therapy and nutrition strategy. After the completion of the entire factory, it will become a comprehensive production base for the company that integrates healthy food production, healthy tourism experience, and e-commerce live streaming base.
New energy is an industry that the company has newly invested in, and plans to build two energy storage battery production bases in Nanchang and Nanjing. The company is currently accelerating the construction of the first phase of the Nanchang base project, with the goal of becoming a well-known brand in the domestic energy storage battery field in the next five years.
"The Way to Nourish and Eat Well", the southern black sesame industry is upgrading and transforming, and the three major industries of healthy food, e-commerce, and new energy are driving together. We will present to the world with a new appearance, new concepts, and new services!
Black sesame seeds are traditional Chinese medicine and food ingredients, which are not only food, but also can be used in traditional Chinese medicine. Black sesame seeds are known as the "crown of 100 grains" and contain protein, calcium, iron, vitamin E, selenium and other nutrients.
Selenium is an essential nutrient for the human body, and the average selenium content of black sesame seeds is 4.70ug/100g, which is an ideal ingredient for the human body to supplement selenium. The World Health Organization announced that selenium is an indispensable essential nutrient for life, and appropriate selenium supplementation can effectively prevent the high incidence of many diseases.
Southern Black Sesame has been focusing on black nutrition for 30 years, and in 2015, the group's strategy was further deepened, and a new brand positioning of "black nutrition and selenium food" was proposed, which continued to enhance the value of black sesame products and continuously improve the status of black sesame industry.
In November 2019, the group put forward the new brand positioning of "black nutrition, breakfast drink, southern black sesame", looking for a breakthrough from the guidance of breakfast consumption scenes, and in the next three years, southern black sesame will focus on continuous publicity and implementation around the above positioning, in line with the concept of national health and conform to the trend of consumption upgrading.
In August 2022, Southern Black Sesame launched a new brand product positioning, focusing on the core values of health, food and nutrition, medical care, and middle-aged and elderly people, and continued to improve the group's position in the big health industry.
公交:南湖广场(12路; 25路; 29路; 609路; 705路; 706路; B607路; K6路)
双拥桂春路口(29路; 60路; 609路; B607路)
金洲锦春路口(12路; 25路; WD10路)
电话:0771-5350502(上班时间:上午8:30-12:00,下午14:00-18:00)
电话: 400-033-0008 (上班时间:上午8:30-12:00,下午14:00-18:00)
电话:0771-5780902(上班时间:上午8:30-12:00,下午14:00-18:00)
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